The India 2018 Ease Index based on the Effort Assessment Score (EAS) platform released at the Customer Engagement Summit 2018 “Making It Easy – The India 2018 EAS Index” A study covers Insurance, Banking, Retail and Telecom industry.
The study looked at industries and brands that make their customer’s life effortless (or painful!).
The study dealt with the elimination of friction and covered consumers across India; urban, rurban and rural across insurance, banking, retail and telecom sectors
The study was released at the hands of Don Peppers on 1st February 2018 at the Customer Fest India 2018- Customer engagement Summit at Taj Lands End Mumbai.
The summary of the Making It Easy – The India 2018 EAS Index is accessible here (pdf)
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