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Humans hate effort. The human brain is designed to feel effort and the resultant friction as pain. You cannot eliminate what you cannot measure. Measure and eliminate friction with the Effort Assessment Score.

Create happier customers.

To create happier employees, check out De-Sludge

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Behaviour Journey Maps

Customer journey maps supercharged with behavioural insights. Jump into the future of journey mapping. (41)

Behaviour Science Led Communication

Me is a ready-to-go behaviour science-based offering. The art of communication infused with the magic of behaviour science. Understand behaviours to strike the right chord, shift behaviours and deliver impact.

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Eliminate Friction Inside Your Organization

Make it easier for your team to win the day.
De-Sludge. Drive Simplicity.

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Inside track into behaviours

Net Promoter Score (NPS), a popular metric, has its limitations. It often overlooks critical survey data and demands a sizable sample for accuracy.


Insights – Unbiased. Contextual. Focused.

Feeling overwhelmed with data? Seeking valuable insights? Don’t fret over hefty investments to decipher behavioural data. Introducing LENS, our ‘Insights As A Service’ solution, seamlessly connecting data to actionable insights.

Customer Centric Culture

Becoming Customer First

The world’s best companies put their customers first. Every employee in such companies shares this vision. How customer centric is your organisation? Get closer than ever to your customers with our unique customer centricity assessment and delivery frameworks. Measure, assess and let’s co-create a true customer centric culture.

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Invest in talent like you do in customers

If you spend enormous resources to create and sustain a differentiated brand in your customers’ eyes, shouldn’t you do the same for potential and existing employees? Attract top talent, [market your USP], and differentiate your brand in the competitive market. Create a distinct, consistent and cohesive brand that stands out. Your company is a well-built rocket. We’re the fuel that propels it to new heights.

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India’s only Behaviours for Business Community

Curating stories about human behaviours and their impact on business

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