Frameworks

Of Amazon And Welding Rods – Impact Of B2C Experience On B2B Customers

Build a great product, work out a great price, get the right connections into buyers, land up at their factories,demonstrate […]

Defining target customers at the best of times is a tricky affair, but into that mix add an economy that […]

Imagine yourself in a strategy meeting at your organization. Imagine the number of ideas that usually float around in such […]

Most organizations in the country have some of the other customer initiative on. This, one would imagine is a wonderful […]

Customer Delight’s largely accepted definition is said to be “capturing those moments when your customers have received a good or […]

Rx Dr. Knows Best In an environment of “Dr. knows best”, where the customer is rarely right, what does Customer […]

‘Redeemed 3832.56 units of (Mutual Fund Name) on 12-Aug-11 at an NAV of Rs XXXX. Your a/c has been credited […]

In a previous post, I wrote about the restaurant El Bulli and how touching the soul of the patron is, […]

A recent episode of No Reservations that I caught playing on television had the host Anthony Bourdain visiting the iconic […]

There is an interesting angle to India’s new affluent ( this sounds so much better than saying “nouveau riche”, a term […]