Defining target customers at the best of times is a tricky affair, but into that mix add an economy that […]

Imagine yourself in a strategy meeting at your organization. Imagine the number of ideas that usually float around in such […]

Most organizations in the country have some of the other customer initiative on. This, one would imagine is a wonderful […]

Customer Delight’s largely accepted definition is said to be “capturing those moments when your customers have received a good or […]