Imagine yourself in a strategy meeting at your organization.

Imagine the number of ideas that usually float around in such meetings, on how to beat competition, how to invigorate the channels, how would we innovate, how would we find good people to work for us, how do we bring in additional resources, how do we increase our efficiency in sales, in marketing how do we cut costs, even on how do we revamp our advertising.

Now think of the number of times you said, – hang on, how about finding out what is the real strength of the emotional connection we have with our customers? Is the experience we deliver on the basis of this emotional bond?

Can this be our secret sauce? Our differentiator? Do we have it in us to do so?

Our “Starbucks” moment?

Perhaps that is what strategy meetings should be all about?