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Net Promoter Score (NPS), a popular metric, has its limitations. It often overlooks critical survey data and demands a sizable sample for accuracy.

Customer loyalty spans over a period, while NPS leans towards recent experiences. Biases

including sampling, questions, and data – distort NPS insights.

TruNorth addresses these challenges head-on. Enriched with insights into customer perception, behaviour, and emotions, it ensures your NPS yields actionable and profitable insights. Increase customer retention, wallet share, word-of-mouth, and loyalty. Deliver true customer satisfaction.

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