Mind the Gap [link to full article]

Ever felt like you’re speaking a different language when trying to connect with someone? Your challenge and the advice they offer barely correlate! We’re talking about the empathy gap and how our emotions can get lost in translation. But fear not, we’ve got some tips to bridge that gap and make those connections count.

What’s Past Is Past [link to full article]

Ah, the Sunk Cost Fallacy – we’ve all been there, right? Holding onto things that just don’t serve us anymore because we already are invested, emotionally or financially. But guess what? It’s time to break free! Discover how to shift gears, let go of fear, and make decisions that actually align with your goals.

Perceived Friction [link to full article]

Closing a bank account shouldn’t feel like climbing Mount Everest, yet sometimes it does. Either because you don’t have enough information, someone to guide you or to help you see, it’s not difficult. That’s where perceived friction comes in, making simple tasks seem like rocket science. But fear not, we’ve got the roadmap to smoother interactions and happier customers. Ready to simplify?

Decoding India’s Affluent Customer Revolution [link to full article]

From revenge spending to the mere exposure effect, signalling splurge, the Diderot effect, and risk aversion, we uncover the psychology behind why Indians are buying more luxury. Discover how trust and reliability in premium brands are driving up sales and shaping consumer preferences.

Bonus Article – Top 5 Reasons Why Plans Fail [link to full article]

Plans, oh plans! We make them with the best intentions, but sometimes things go sideways. Explore the top reasons why plans hit roadblocks and discover actionable tips to steer clear of those pitfalls.