A Patient Is Not A ‘Customer’
I can’t quite recollect where I heard it, but the anecdote goes that in the years when there was still […]
Gauging Customer Experience-Has Mystery Shopping Reached It’s Sell-By?
A comment during a recent pitch we were involved in, set me thinking. The discussion was on how and why […]
Luck By Chance?
Luck By Chance? ‘Serendipity’ is one of those words that just sound so lovable and full of optimism, of happy […]
Why Smart Business Don’t Care About Customer Satisfaction
Why Smart Business Don’t Care About Customer Satisfaction “We are already doing customer satisfaction studies, so why do we need […]
