EAS
Fix friction where it matters the most
Friction
Friction is personal. It is Contextual. It is a dealbreaker when ignored.
Every touchpoint, and process, your customer interacts with either builds loyalty—or creates frustration. With Effort Assessment Score (EAS)- an innovative neuroscience & behaviour science framework; you’ll discover where friction hits hardest and fix what truly matters to your customers.
Imagine: Your customers glide through your journeys—no doubts, barriers, second thoughts. That’s the promise of EAS.
Trusted by businesses across Banking, Retail, Pharmaceuticals, Manufacturing, and more, leading to stronger engagement (customer + channel partner), retention, and loyalty.
- Driving Persistency in Life Insurance
- Driving Engagement in Electricals
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Curious about adding behaviour magic to your business?
Let’s connect and turn your challenges into opportunities!