Customers Love
It Easy.
But just how easy is it for customers in India?
After a successful first edition, the India Ease Index is back in the post-covid world. A neuro-science based study looking at which brands make it easy or difficult in India.
Effort is the friction that customers experience when engaging with a brand. Human brains are designed to feel friction as pain. It causes customers to give up on and turn away from the brand.
The best brands in the world work towards reducing friction and pain. In the world of effort less is more.
Edition 1 Recapped
The Brand
The Takeaways
- Brands must focus on seamless physical & digital integrations.
- Customer Care - the most effortful engagement.
- Waiting time is most effortful.
- Customers are less forgiving in finance & healthcare.
What Does 2022 Hold?
The India Ease Index* tells you
*The standard India Ease Index Report will be available on request.
Go above and beyond
Your customised India Ease Index* tells you:
*Conditions Apply.
Are you ready to make things easy?
(You don’t really have an option)
For More Details
swati@terragni.in
+91 895 698 2522
More Links
State of CX 2020
Patient Experience 2019
The India Ease Index 2018
Customer Centric Culture- The India Story 2017
Framewoks
Assessments
EAS Case Studies