EAS

Fix friction where it matters the most

Friction

Friction is personal. It is Contextual. It is a dealbreaker when ignored.

Every touchpoint, and process, your customer interacts with either builds loyalty—or creates frustration. With Effort Assessment Score (EAS)- an innovative neuroscience & behaviour science framework; you’ll discover where friction hits hardest and fix what truly matters to your customers. 

Imagine: Your customers glide through your journeys—no doubts, barriers, second thoughts. That’s the promise of EAS.

Trusted by businesses across Banking, Retail, Pharmaceuticals, Manufacturing, and more, leading to stronger engagement (customer + channel partner), retention, and loyalty.