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An innovative neuroscience & behaviour science platform that measures the effort and friction your customers put in at every touchpoint.

Measure and eliminate friction from customer experiences with the Effort Assessment Score. Transform customer engagement, retention & loyalty with a frictionless customer experience.

Trusted by the world’s biggest brands, across Banking, Manufacturing, Pharmaceuticals, Retail, E-commerce, and more.

Eliminate Friction

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Behaviours That Mean Business

Curating stories about human behaviours and their impact on business

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