After a successful first edition, the India Ease Index is back in the post-covid world. A neuro-science based study looking at which brands make it easy or difficult in India.
Effort is the friction that customers experience when engaging with a brand. Human brains are designed to feel friction as pain. It causes customers to give up on and turn away from the brand.
The best brands in the world work towards reducing friction and pain. In the world of effort less is more.
The India Ease Index* tells you
*The standard India Ease Index Report will be available on request.
Your customised India Ease Index* tells you:
(You don’t really have an option)
For More Details
+91 895 698 2522
State of CX 2020
Patient Experience 2019
The India Ease Index 2018
Customer Centric Culture- The India Story 2017
EAS Case Studies