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NPS 2.0 Webinar: Behaviours for Intelligent Customer Insights - Join Terragni's Director live on Dec 7


At Terragni we work with robust frameworks rooted in good science, relevance, and applicability.

The frameworks that we deploy are in conjunction with our Insight methodologies on the one hand and our Tools on the other.

Combined with our extensive neuro and behaviour insights practice, these frameworks allow us to define precise behavioural interventions to solve your specific business problems.

At the core of our frameworks are two prime movers. Frameworks to determine friction and frameworks to enhance motivation.

The frameworks that we deploy are from diverse areas such as:

  • Behaviour Science
  • Cognitive Psychology
  • Social Psychology
  • Sociology
  • Human Decision Sciences

The choice of the framework that we deploy is driven by the problem that we are solving and the implementation road map that our client organizations wish to adopt.

JUMP Purposeful Digital Journeys

Building a purposeful digital journey is not merely about taking a technology platform and fitting it on a physical journey.

Purposeful Digital Journeys

  • Contextual
  • Outcome driven
  • Frictionless
  • Agile
  • Deliver superlative experiences at “Peaks” and End.

JUMP is an out-of-the-box solution that enhances digital journeys to be

  • Friction-free
  • Contextual
  • High-Velocity

JUMP seamlessly brings together insights and approaches from neuroscience, behaviour science and usability science to make digital journeys purposeful and outcome oriented.

Bringing together Neuroscience, Behaviour Science and Technology in one seamless solution.

JUMP Probe For Digital Journeys

JUMP Probe For Digital Journeys

Sludge Audit

Despite the best intentions, organizations create a lot of sludge for their customers and their employees.

The Result?

Disengaged customers, disengaged employees and lots of ₹₹₹ stuck in the sludge

Our Sludge Audits assess processes, technology, documentation in a comprehensive and end-to-end manner to help you isolate Sludge and define a cost-benefit analysis of removing it vs. living with it


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Behaviours That Mean Business

Curating stories about human behaviours and their impact on business

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