CUSTOMER ENGAGEMENT
CUSTOMER INSIGHT
QUANTITATIVE INSIGHTS
In today’s highly competitive world, businesses are faced with sophisticated and extremely demanding consumers. It is important for brands to understand both consumer needs and behaviour in order to gain critical competitive advantage and to cater to the needs of current and future clients. Being top of mind among consumers while continuing to be a challenge, consumers have placed increased pressure on businesses to provide engagement value for every rupee spent.Given this, businesses need to identify and understand in depth, what is it that influences consumer perception and behaviour and why.
Customer Insight from contextual,behavioural & transactional data therefore becomes a strategic imperative.
Customers don’t buy products. Customers buy solutions that will enable them to get one or more of important jobs they need done in their lives. Our unique expertise in utilizing advanced statistical modelling for quantitative data in tandem with behavioral ,cognitive , non concious & anecdotal qualitative information allows us to uncover for you, your customers’ ‘Job-to-be-done’, providing a key insight for lasting engagement & disruptive innovation.
Overwhelmed with data and looking for insights? Concerned about the people & infrastructural investments required to analyze your customer data? Our Quantitative Insights practice has the answers.
See our suite of analytics here
QUANTITATIVE INSIGHTS
Why do consumers and customers do what they do?
What is really behind the choices they make?
What creates the desire to consume or reject?
What causes them to evangelize a product or brand?
Seeking the answers, means garnering deep insights in two areas from the target customer/consumer.
One, the context in which the consumer /customer is operating in, the life goals, the aspirations, the fears.
The second area is the emotional motivations of the consumer. Those deep seated emotional needs, the emotional forces that drive the behavior of these consumers, those that motivate customers in any one direction.
Terragni’s insights are designed to focus and uncover on both these dimensions,the context and the emotion drivers of customers, potential customers and non customers.
NEURO-BASED INSIGHTS
Why do consumers and customers do what they do?
What is really behind the choices they make?
What creates the desire to consume or reject?
What causes them to evangelize a product or brand?
Seeking the answers, means garnering deep insights in two areas from the target customer/consumer.
One, the context in which the consumer /customer is operating in, the life goals, the aspirations, the fears.
The second area is the emotional motivations of the consumer. Those deep seated emotional needs, the emotional forces that drive the behavior of these consumers, those that motivate customers in any one direction.
Terragni’s insights are designed to focus and uncover on both these dimensions,the context and the emotion drivers of customers, potential customers and non customers.
