Skip to content

Friction is Holding You Back—Let’s Fix It Together

Everyone knows friction is bad for business. But the real questions are:

  • How will you fix the problem?
  • Who will help you eliminate friction?
  • What resources will it take?

Terragni’s partnership is your direct route to creating a frictionless experience for your customers and channel. With 15+ years of expertise as pioneers of behavior science and consumer neuroscience in the world of business, we eliminate friction for you, seamlessly and profitably.

Why Frictionless Matters More Than Ever

41% of customers say they’ll pay more for a frictionless experience.

Yet, businesses struggle to go frictionless & alienate customers with confusing processes and emotionally distressing customer journeys. Friction creates frustration, costing you loyal customers and profit.

At Terragni, we ensure your customer’s journey is smooth, from start to finish.

Introducing EAS—Your Secret to Effortless Engagement

EAS (Effort Assessment Score) is our award-winning framework designed to eliminate friction across every customer and channel interaction. Whether you are B2B, B2C, or D2C, EAS transforms each touchpoint, process, and brand communication, giving you a roadmap for effortless, engaging customer journeys.

Top brands in Banking, Pharma, Manufacturing, and Retail trust EAS to cut friction, boost engagement, and increase profits.

Why? Because EAS helps you eliminate friction, with practical implementation roadmaps specially tailored for your customer contexts and business goals.

ezgif.com-gif-maker (20)
Frame 41(1)
Visa
Visa Application Journey: From Confusion to Clarity

In the post-COVID world, visa applicants felt lost in a sea of uncertainty. First-timers needed empathy, while repeat applicants demanded speed. With the EAS framework, we transformed high-effort areas in the digital process and customer support, with tailored journeys, balancing visibility and assistance.
The result? Complaints dropped, satisfaction soared, and revenue increased. The visa process became smooth sailing for all.

Life Insurance
Life Insurance Renewals: From Drop-offs to Loyalty

Our client, a top life insurer, struggled with customers abandoning policies within the first 24 months, confused by clunky renewal processes and disconnected from the brand. Applying the EAS framework, we redesigned the process with targeted nudges, making insurance renewal easier and more intuitive.
The result? Higher persistency, increased digital adoption, lower service costs, and customers finally sticking around.

Medical
Medical Solutions Engagement: From Transactional to Partnerships

Our client, a global leader in medical equipment, was stuck in transactional relationships with their customers. Applying the EAS framework, we reimagined the friction-riddled post-purchase journey which was causing disengagement, offering tailored digital services and proactive support.
The result? Better retention, increased profitability, and new revenue streams, turning customers into long-term partners.

previous arrowprevious arrow
next arrownext arrow
You may think “Seamless”, 
but your customers feel “Sabotage”
 

Are you letting Friction sabotage your business?

eas-report-summary

It is a fact: friction drives customers away and shrinks profits. But the real questions are: How do you fix this problem permanently? And what resources will you need?

This is where Terragni becomes your ideal partner. With our Effort Assessment Score (EAS), we partner with you to remove friction smoothly and efficiently.

Our EAS Report 2023 reveals that 64% of customers leave brands due to frustrating, effort-heavy experiences. Our behavior science-driven approach zeroes in on those friction points, helping you transform customer experiences and drive sustainable growth.

 

Ready to Start?
With one simple action—reaching out to us—you’re already well on your way.

eas-report-summary

Are You Ready for Friction-Free Success?

(If you weren’t, you wouldn’t be here)

It’s that simple—with Terragni, you’re already on the path to better customer engagement and revenue growth.

(Entering email domains such as Gmail and Yahoo will result in an error. Please enter your company email ID)

the shift logo

India’s only Behaviours for Business Community

Curating stories about human behaviours and their impact on business

Get the SHIFT in your inbox, once a month

Terragni Consulting © 2023