Friction is Holding You Back—Let’s Fix It Together
Terragni’s partnership is your direct route to creating a frictionless experience for your customers and channel. With 15+ years of expertise as pioneers of behavior science and consumer neuroscience in the world of business, we eliminate friction for you, seamlessly and profitably.
Why Frictionless Matters More Than Ever
41% of customers say they’ll pay more for a frictionless experience.
Yet, businesses struggle to go frictionless & alienate customers with confusing processes and emotionally distressing customer journeys. Friction creates frustration, costing you loyal customers and profit.
At Terragni, we ensure your customer’s journey is smooth, from start to finish.
Introducing EAS—Your Secret to Effortless Engagement
EAS (Effort Assessment Score) is our award-winning framework designed to eliminate friction across every customer and channel interaction. Whether you are B2B, B2C, or D2C, EAS transforms each touchpoint, process, and brand communication, giving you a roadmap for effortless, engaging customer journeys.
Top brands in Banking, Pharma, Manufacturing, and Retail trust EAS to cut friction, boost engagement, and increase profits.
Why? Because EAS helps you eliminate friction, with practical implementation roadmaps specially tailored for your customer contexts and business goals.
Are you letting Friction sabotage your business?
It is a fact: friction drives customers away and shrinks profits. But the real questions are: How do you fix this problem permanently? And what resources will you need?
This is where Terragni becomes your ideal partner. With our Effort Assessment Score (EAS), we partner with you to remove friction smoothly and efficiently.
Our EAS Report 2023 reveals that 64% of customers leave brands due to frustrating, effort-heavy experiences. Our behavior science-driven approach zeroes in on those friction points, helping you transform customer experiences and drive sustainable growth.
Ready to Start?
With one simple action—reaching out to us—you’re already well on your way.
Are You Ready for Friction-Free Success?
(If you weren’t, you wouldn’t be here)
It’s that simple—with Terragni, you’re already on the path to better customer engagement and revenue growth.
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