A Morning about Friction
How leaders get rid of pain to drive impact
Friction is the pain you create for customers (knowingly or unknowingly)
Friction is the effort and the painful barriers that keep you and your customers from achieving your desired outcomes. Customer friction adversely impacts everything in a business: retention, loyalty, acquisition, engagement, and revenues.
Companies typically leave $402 Billion on the table due to Friction and complexity.
TIME TO SIMPLIFY
TIME TO BE PAINLESS
TIME TO GET RID OF FRICTION
TIME TO GROW
Terragni Insight Series 2023 Gurgaon
The Leela Ambience,
18th January.
Previous Terragni Insight Series
Just as in our name, Terra-Latin for Earth & Agni-Sanskrit for Fire, our solutions are creative, inter-disciplinary, connecting seemingly disparate dots.
About
Terragni
The Human Engagement Company
Terragni Consulting solves complex challenges in Human Engagement that impact measurable business outcomes.
We do this with our unique “Sensemaking” methodology that brings together industry-first consumer neuroscience, data science and traditional research methodology.
We are passionate about creating communities of engaged customers and engaged employees for our client organizations. In doing so, we partner with our clients in building a competitive advantage that impacts either the top-line or the bottom-line.
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