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Group 155

Terragni Insight 

Series 2023

A Board Room Conversation on Friction & Growth

Roundtable, Mumbai

24th February, Friday,

Hyatt Centric, Juhu.

Group 161
Group 155

Terragni Insight 

Series 2023

A Board Room Conversation on Friction & Growth

Roundtable, Mumbai

24th February, Friday,

Hyatt Centric, Juhu.

Group 161

A Morning about Friction

11:00 - 13:30
Group 162
Brochure (13)

How leaders get rid of pain to drive impact

Friction is the pain you create for customers (knowingly or unknowingly)

Friction is the effort and the painful barriers that keep you and your customers from achieving your desired outcomes. Customer friction adversely impacts everything in a business: retention, loyalty, acquisition, engagement, and revenues.

Companies typically leave $402 Billion on the table due to Friction and complexity.

TIME TO SIMPLIFY

TIME TO BE PAINLESS

TIME TO GET RID OF FRICTION

TIME TO GROW

Who is 
this for?

For smart leaders of tomorrow.
For those who believe in removing complexity and creating ease for their customers.

Group 160

*Impact that Terragni Delivered

Who is 
this for?

For smart leaders of tomorrow.
For those who believe in removing complexity and creating ease for their customers.

Group 160

*Impact that Terragni Delivered

Who’s at the table

The Friction Gurus

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Sudipto Ghosh,

Executive Director,

Lenovo Asia-Pacific

Rectangle 134-1 (1)

Dipti Sapatnekar,

Director,

Terragni Consulting

Rectangle 134-2 (1)

Dr. Anil Pillai,

Director,

Terragni Consulting

Rectangle 134-3 (1)

Harsh Kapur-Pillai,

Director,

Terragni Consulting

Brochure (8)

10:15 – 11:00

Registrations & Morning Refreshments

11:05 – 11:25

Keynote: Pain In The Age Of Customer

We are now truly in the age of the customer, where customer choices demand agility and nimbleness. Knowingly and unknowingly, we create significant pain for our customers. The keynote explores the how, the why, the what and it’s impact on board room metrics.

11:25 – 12:10

Straight from the Business Leader

A panel discussion about Customer Friction with leaders from across the industries- to be announced soon!

12:10- 12:30

All about Friction

The types of Friction, Friction in businesses, and how Friction leads to biases.

12:30- 12:50

Facilitated Roundtable Discussion

・Behaviors, habits and motivations for Customer Engagment

・The behaviour science and neuroscience behind Friction

・Business challenges impacted by organisational Friction

・How to eliminate Friction for happy employees and customers

・Examples and impact of friction on retention, loyalty, revenue and NPS.

12:50- 13:00

Key Outcomes & Concluding Remarks

13:00- 13:30

Networking Lunch

10:15 – 11:00

Registrations & Morning Refreshments

11:05 – 11:25

Keynote: Pain In The Age Of Customer

We are now truly in the age of the customer, where customer choices demand agility and nimbleness. Knowingly and unknowingly, we create significant pain for our customers. The keynote explores the how, the why, the what and it’s impact on board room metrics.

11:25 – 12:10

Straight from the Business Leader

A panel discussion about Customer Friction with
leaders from across industries – to be announced soon!

12:10- 12:30

All about Friction

The types of Friction, Friction in businesses, and how Friction leads to biases.

12:30- 12:50

Facilitated Roundtable Discussion

・Behaviors, habits and motivations for Customer Engagment

・The behaviour science and neuroscience behind Friction

・Business challenges impacted by organisational Friction

・How to eliminate Friction for happy employees and customers

・Examples and impact of friction on retention, loyalty, revenue and NPS.

12:50- 13:00

Key Outcomes & Concluding Remarks

13:00 – 13:30

Networking Lunch

Terragni Insight Series 2023 Gurgaon

The Leela Ambience,

18th January.

Previous Terragni Insight Series

Group 163
Group 174
Brochure (11)
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Group 31 (1)

Just as in our name, Terra-Latin for Earth & Agni-Sanskrit for Fire, our solutions are creative, inter-disciplinary, connecting seemingly disparate dots.

About

Terragni

The Human Engagement Company

Terragni Consulting solves complex challenges in Human Engagement that impact measurable business outcomes.

We do this with our unique “Sensemaking” methodology that brings together industry-first consumer neuroscience, data science and traditional research methodology.

We are passionate about creating communities of engaged customers and engaged employees for our client organizations. In doing so, we partner with our clients in building a competitive advantage that impacts either the top-line or the bottom-line.

Group 165

Register Here

    Summary
    Event
    Terragni Insight Series 2023
    Location
    Mumbai,
    Starting on
    February 24, 2023
    Ending on
    February 24, 2023
    Description
    A Board Room Conversation on Friction & Growth