Is a high voltage, highly creative, slickly executed ad (digital, print, TVC) campaign enough for a brand that seeks to create a strong emotional bond? There are many examples out there, but let me pick a recent one; Vespa– The iconic Italian scooter manufacturer and their global “Do you Vespa” campaign.
Most of us are familiar with doctors who do not need pre-appointments to meet with. You just show up, take […]
Build a great product, work out a great price, get the right connections into buyers, land up at their factories,demonstrate […]
Defining target customers at the best of times is a tricky affair, but into that mix add an economy that […]
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