(VISA) Driving Customer Experience in the Visa Application Journey

TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL Client Background Challenge Objective What We Did Barriers Opportunities Solutions Business Outcomes Digital journeys were high on cognitive effort and perceived effort Lack of clarity & complexity in finding relevant information- right form type, appropriate method of form-filling, appropriate set of documents Anxiety and fear post application due to a lack of visibility regarding the status of the application

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