(VISA) Driving Customer Experience in the Visa Application Journey

TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL Client Background Challenge Objective What We Did Barriers Opportunities Solutions Business Outcomes Impact of COVID on travel context: Longer and costlier planning cycles Limited entry points Multiple new safety checkpoints and guidelines Dramatic reduction in tolerance to perceived or real friction A strong preference for simpler, easier, predictable travel experiences

RkJQdWJsaXNoZXIy MTQ3NDgzMg==