Reason #2 80% people chose an alternative simply because they liked the memory of it.1 Customers only remember the parts that heighten their emotions (Peaks) and the final moments (Ends) of an experience. Behaviour journey maps show you these emotional pit-stops and how you can fix the bad, enhance the good. 1 Daniel Kahneman 1993 They will remember you Time Emotional Arousal Peak End © Terragni consulting (P) ltd Private and confidential not to be circulated without prior authorisation
RkJQdWJsaXNoZXIy MTQ3NDgzMg==