Reason #1 Not knowing exactly how customers make decisions can be baffling. Traditional Maps skip behavioural heuristics altogether. Today, guessing what happened is not enough. For lasting change you must get the inside track into behaviours, heuristics and biases. With Behaviour Journey Maps, there is no guessing. Behaviour Journey Maps can deliver 3.5x more revenue than traditional maps. Find Why Customers choose you (Or Don’t) © Terragni consulting (P) ltd Private and confidential not to be circulated without prior authorisation
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