Reason #3 Friction is that painful barrier in the road that keeps your customers from achieving their goals, in a pleasurable way. Causing frustration and complexity. Eliminate not just physical but also temporal and cognitive friction, to make journeys easy and customers happy. 64% customers will move to a competing brand due to Friction in experiences. Find where it hurts © Terragni consulting (P) ltd Private and confidential not to be circulated without prior authorisation
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