Outcome #4 Customer Journeys must be closely tied to Business Outcomes. Delivering an extraordinary customer experience - consistently and profitably - is the most important competitive differentiator. To de-commoditize, identify and focus on what only you can do to drive customer engagement. You do you India’s 5th largest bank becomes the most preferred premium banking brand. © Terragni consulting (P) ltd Private and confidential not to be circulated without prior authorisation
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