How it works Declarative assessment Measures transactional Customer Effort for the following dimensions: Time, Physical, Cognitive & Perceived. Non-declarative assessment Focused on eliciting emotional associations and emotional components of effort for two dimensions: Emotional and Cognitive. The Score The Score integrates implicit testing responses and qualitative declarative answers. It provides a break up of effort across the three components of Time, Physical and Cognitive Effort. It also provides the associated emotions. © Terragni consulting (P) ltd Private and confidential not to be circulated without prior authorisation +
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