Outcome #3 Know what creates percieved friction. EAS helps you understand the context and needs of your customers. Redesign touchpoints to eliminate complexity and drive the desired outcomes of your customers. Give no reason to complain (Real or perceived) © Terragni consulting (P) ltd Private and confidential not to be circulated without prior authorisation Global leader in electrical and home consumer products enhances brand preference and channel loyalty, driving a wallet share increase of 11%.
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