75.7% financial product purchases are abandoned in the purchase journey.

Why?

Long, complex, repetitive processes and unnecessary requests for data.

Friction.

With each additional barrier; you –
Give customers a chance to reconsider their choices.
Make it easy for them to give up on you.

When the desired expectations of customers aren’t met, the purchase experience is of pain and frustration.

Understand why this happens.

Stop purchase abandonment.