India is rising. Markets are growing. Infrastructure is humming. But below the charts and dashboards, there's a silent tax nobody tracks: emotional friction. We saw it in Priya. 29. Software engineer. Bangalore. Trying to upgrade her parents' life. ₹12 lakhs to change everything; insurance, a renovation, a safety net. What she expected: a simple Saturday. What she got: dense jargon, endless forms, vanishing updates, and deafening silence. Multiply that by millions. That’s our real financial services crisis. Not infrastructure. Not access. Confidence. Clarity. Control. Missing. At Terragni, we seek to measure what matters: how effortful financial engagement feels— and what that friction is costing India © Terragni consulting (P) ltd Private and confidential not to be circulated without prior authorisation
RkJQdWJsaXNoZXIy MTQ3NDgzMg==