Driving Customer Engagement for NRI Banking

Client Background Challenge Objective What We Did Strengths Opportunities Segments Solutions Business Outcomes TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL 1 2 3 Phenomenological in-depth interactions for episodic recall: 14 Interactions, 50 hours of interview transcripts Qualitative Insights 2,36,796 customers Records – 3 Years Time Span 2,36,796 customers, 110+ respondents Quantitative Insights Consumer Neuroscience Based Widespan Assessment

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