Driving Customer Engagement for NRI Banking

Client Background Challenge Objective What We Did Strengths Opportunities Solutions Business Outcomes Eliminating cognitive and perceived friction from key discovery touchpoints Personalized communication program build content, creatives, mediums, frequency, channels Seamless engagement across digital touchpoints & service/support managers Redesign of offerings to cover safe investments with a steady growth banking adjacent areas Design of offerings to cover growth opportunities arising out of market developments Designing the “Digital RM” program to drive self service for a higher sense of “Asynchronous service and issue resolution” TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL

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