Client Background Challenge Objective What We Did Channel & Customer Profile Strengths Opportunities Solutions Business Outcomes Brand unable to translate its technology and product quality superiority into a strong engagement driver Channel management processes and policies constraining the high performers from achieving their full potential Weak obsolescence management leading to inventory blockage in the channel further impacting new product adoption “Top-line” focused promotional schemes and latent channel conflict creating cashflow pressure on the channel TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL
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