Client Background Challenge Objective What We Did Opportunities Barriers Solutions Business Outcomes TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL Positioning and communication strategy redefined based on the following: Targeted messages that draw audience attention and help drive the probiotic positioning faster for the client brand ✍️ Tailored messages to communicate with different interest groups: disease groups (diabetes, etc), men’s groups, young mothers' groups Stronger emphasis on the association with wellness beyond antibiotic consumption, through uncluttered, direct messaging
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