Client Background Challenge Objective What We Did Opportunities Barriers Solutions Business Outcomes ✨ Consumers believe probiotics help and have no side effects Consumers understood that probiotics assist gut health Reframing probiotics from an illness product to a wellness product TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL Highlighting different benefits through tailored messages to communicate with different interest groups: e.g. disease groups, men’s groups, young mothers groups
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