Client Background Challenge Objective What We Did Opportunities Barriers Solutions Business Outcomes Insights and solutions towards Assess the importance/relevance with probiotics as a category in the mind of consumers and potential consumers – declarative & subconscious perceptions. Identify which of the main category attributes are currently associated with brand probiotic and with 2 leading & competing brand probiotics Find out the key benefits that can be used in brand probiotic communication – patient declarative & subconscious perceptions TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL
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