Client Background Challenge Objective Framework What We Did Barriers Opportunities Insights Solutions Business Outcomes Differential Expectations Segment 1 -Transaction Focused Key engagement drivers: bonuses, rewards, promotions and schemes. • Highly value brand prestige and demand • Focused on monetary benefits and product demand • Need the brand to be easily available and ease of transaction and cashflow • More likely to opt for a different brand when a better deal is offered • Rarely use the loyalty program app TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL Segment 2 - Engagement Driven Key engagement drivers: recognition, product quality, certification, relationship with brand and its representatives (issue resolution, sales support). • Focused on recognition and business enhancement • Highly values recognition • Need ease of business with the manufacturer • Frequently use the loyalty program app
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