TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL Client Background Challenge Objective Framework What We Did Barriers Opportunities Insights Solutions Business Outcomes Driving wallet share through differentiated retailer experience Stagnation of revenues from retailers and a drop in wallet share despite rolling out multiple incentive schemes & a loyalty program Low barriers for switching to another brand Insight into the decision barriers, motivators, perceptions, attitudes and journey for each stakeholder
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