Client Background Challenge Objective Framework What We Did Barriers Opportunities Insights Solutions Business Outcomes Applying the EAST* Framework: Easy: QR Codes to log in program purchases instead of invoice uploading, “Standard Order” configurations to schedule repetitive orders, push messages for stock availability and upcoming schemes Attractive: Contextual the program - retailers can pick and choose modules based on interest, Differentiated schemes aligned with Experiential Segments, targeting “benefits” based on experiential segments Social: Share success stories based on experiential segments, --“visible”; recognizing the high performers and co opting them to motivate high potentials, create communities Timely: Push notifications to drive information dissemination on orders, stock, complaints, new arrivals pre-launch engagement for new product launches *The Behavioural Insights Team, 2014 TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL
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