Client Background Challenge Objective Framework What We Did Barriers Opportunities Insights Solutions Business Outcomes TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL Inherited Orthodoxy - Brand must generate the product pull Maximizing discounts, bonuses is the way to growth Retailer currently views the business from a purely transactional & functional perspective. Brand strength, high demand products, product availability seen as necessary. Perceived immediate benefits do not outweigh the perceived effort of using the loyalty program The loyalty program usage primarily dependent on and driven by brand representative “Time required” to use the program becomes the “stated constraint”, in a 24*7 business environment The loyalty program therefore does not fulfil potential as an extrinsic motivator
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