Client Background Challenge Objective What We Did Samples Strengths Opportunities Solutions Business Outcomes TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL EAS assesses effort at two levels: Level I – The score indicates how easy the customer found it to engage with the Brand/ Organization/Product/Service across the entire engagement cycle broken down to each phase of it. Level II – At this level the score indicates how easy the customer found it to engage with a specific Process within a given phase of the engagement cycle. Declarative assessment Measures transactional Customer Effort for the following dimensions: Time, Physical, Cognitive. The Score Scoring is weighted based on relative importance attributed by the customer to the four components of Effort: Time, Physical Effort, Cognitive Effort, Emotional Effort. The Score integrates implicit testing responses and qualitative declarative answers. Non-declarative assessment Focused on eliciting emotional associations and emotional components of effort for two dimensions: Emotional and Cognitive.
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