Client Background Challenge What We Did Strengths Barriers Opportunities Solutions Business Outcomes Behaviour shift design through – Bridging the value perception gap – Behaviour science led communication across touchpoints (messages, calls) to establish the salience of their policies Eliminating frictionBehavioural Journey Design to eliminate cognitive friction at Peaks & End of the digital payment journey Behavioural Communication & Messaging Design to address Perceived friction - Premium payment, digital payment journey, the brand and the category Process Blueprinting for implementation of the journey designs TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL
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