TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL Client Background Challenge What We Did Strengths Barriers Opportunities Solutions Business Outcomes “Concepts -to-specifics” gap with respect to Life insurance as a product category vis-à-vis own life insurance policy leading to de-prioritization of premium payments. High cognitive and perceived friction for customers when establishing goal relevance & self-relevance. High cognitive friction in the premium payment process – through all touchpoints High perceived friction associated with digital payments.
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