Leading Financial Institution Goes Experiential

Client Background Challenge Objective What We Did Strengths Opportunities Solutions Business Outcomes TERRAGNI CONSULTING (P) LTD PRIVATE AND CONFIDENTIAL 1 2 3 Phenomenological in-depth interactions for episodic recall: 26 Interactions, 50 hours of interview transcripts Qualitative Insights 11680 customers Records – 3 Years Time Span 11680+ respondents; 300+ Responses received; emotional association: Relevance of features & offerings, Wealth & Financial growth, Ease of engagement Quantitative Insights Consumer Neuroscience Based Widespan Assessment

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