India London Bucharest www.terragni.in www.buyerbrain.com
Much like our name, we connect seemingly disparate dots and create interdisciplinary solutions. The pioneers of bringing neuroscience to the world of business, Terragni is grounded in behaviour science and data science. For more than a decade, Terragni has been using the three together, to solve complex business problems.
Overwhelmed with data? Looking for insights? Worried about the investments required to make sense of your customer data? Our Lens based “Insights As A Service” practice bridges the gap between data & insights.
Why do customers engage with you in the manner that they do? Who are they? What are their life goals? What drives decisions? What behaviours drive revenue growth? What behaviours cause attrition?
Insights – Unbiased. Contextual. Focused. An out-of-the box multilingual neuroscience powered research platform.
Successful brands are those that are customer-centric. These organizations are deeply rooted in driving engagement through insight. Customer insights start with an understanding of why customers favour a brand, then look at what services they provide andhowthey engage.
Insights /ˈɪnsʌɪt/ (n) Qualitative & Quantitative approaches to uncover hitherto undiscovered customer needs, wants and fears.
Data + Primary research + Consumer Neuroscience + Observational techniques.* *NOTE: Lens is configured to work with any one or multiple of these techniques.
Customer Data Customer Insights
Insights are source of continued differentiation. Enhanced Value Tailored Responses Differentiation Insights Data
LENS: Types of data to drive Insights Behavioral Data : Structured Transactional Data (ERP, POS, CRM) Perception /Attitudinal Data: Survey Data Unstructured Market Data
Customer Insights Customer Engagement Growth Profitability Revenue contribution Efficiency Customer Interaction Service levels Sales coverage Delivery Performance Voice of Customer Repeat business Marketing Marketing Analytics Precision Marketing Channel Performance Analytics Customer Media Preferences Customer Awareness Customer Lifetime value Customer Scoring models Clustering and segmentation Churn models Response models
Customer Awareness Insights Business Focus Understand the correct extent of value a customer contributes to your business. Insights areas Customer Awareness Customer Lifetime value modeling Customer Scoring models Clustering and segmentation Churn models Response models Outcomes Craft efficient & profitable acquisition, retention & development initiatives.
Customer Engagement Insights Business Focus Quantify your organization’s engagement with your customers. Analyze what drives sales & growth with your customers Insights areas Customer Engagement Growth Profitability Revenue contribution Efficiency Outcomes Increase market share, revenue and profit.
Marketing Insights Business Focus What separates profitable marketing initiatives from not so profitable ones. Insights areas Marketing Marketing analytics Precision Marketing Channel Performance analytics Customer Media Preferences Outcomes Reduce marketing costs towards customer acquisition Increase speed & relevance of customer acquisition offerings
Customer Interaction Insights Business Focus Access “Context sensitive” Interaction Insights, to enhance the effectiveness of each customer interaction. Insights areas Customer Interaction Service Levels Sales Coverage Delivery Performance Voice of Customer Customer Satisfaction Repeat Business Outcomes Use the right interaction channel for each customer & context, making every interaction a memorable experience for your customer
Metrics & Scorecards Get our custom designed context specific scorecards. Demonstrate accountability through standardized metrics and KPIs. Accurately simulate the outcomes of new customer strategies.
Why Terragni? Proven industry & domain expertise Over 2 decades of experience in converting data from multiple sources & channels into actionable business insights Qualified Customer Consulting experts Qualified Data experts
India+London+Bucharest dipti@terragni.in
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