Of Customer Effort and Journey

Anil V. Pillai, Director Customer Engagement shares how Neuro Science explains the impact of Customer Effort on perception of experiences.
This article has been published in the Neuromarketing Science & Business Association’s (NMSBA) quarterly magazine “INsights”. INsights is the only publication in the world on consumer neuroscience applied in business.

Click on the link below to access the article

Of Customer Effort and Journey- By Prof. Anil Pillai

At 3:40 pm

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