Of Customer Effort and Journey
Dr. Anil V. Pillai, Director Customer Engagement shares how Neuro Science explains the impact of Customer Effort on the perception of experiences.
This article has been published in the Neuromarketing Science & Business Association’s (NMSBA) quarterly magazine “INsights”. INsights is the only publication in the world on consumer neuroscience applied in business.
Click on the link below to access the article