Indian Industry -Ready for the new Indian customer- A Pan India Terragni Study

Terragni Consulting in collaboration with Indian Chamber of Commerce(ICC) and CRM Academy of Asia (CRMAA) conducted a nationwide study on :

‘Indian Industry -Ready for the new Indian customer?’
A study across industry segments on the readiness of Indian organizations in being customer centric.

The study explored the prevalence, extent, depth and deployment of a systemic customer centric culture within an organization.

The study covered varied industry segments from amongst MNCs; Large size Indian firms and Mid-size Indian firms and the benchmark insights report was released on 27th October 2017 in New Delhi at the ICC Customer Strategy Summit 2017.

The study was deployed on the MRI™ – a global first of its kind, customer centric culture assessment framework.
Terragni Consulting is the South Asia partner of MarketCulture Strategies and Market Responsiveness Index – MRI™.

The summary of the benchmarking report is accessible here (pdf)

To buy your copy of the full report, write to us on

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