“Making It Easy – The India 2018 EAS Index” A study covers Insurance, Banking, Retail and Telecom industry. The study looked at industries and brands that make their customer’s life effortless (or painful!). The study dealt with the elimination of friction and covered consumers across India; urban, rurban and rural across Insurance, Banking, Retail and Telecom … Continue reading “The India 2018 Ease Index based on the Effort Assessment Score (EAS) platform released at the Customer Engagement Summit 2018”

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