Terragni Consulting in collaboration with Indian Chamber of Commerce(ICC) and CRM Academy of Asia (CRMAA) conducted a nationwide study on : ‘Indian Industry -Ready for the new Indian customer?’ A study across industry segments on the readiness of Indian organizations in being customer centric. The study explored the prevalence, extent, depth and deployment of a … Continue reading “Indian Industry -Ready for the new Indian customer- A Pan India Terragni Study”

Anil V. Pillai, Director Customer Engagement shares how Neuro Science explains the impact of Customer Effort on perception of experiences. This article has been published in the Neuromarketing Science & Business Association’s (NMSBA) quarterly magazine “INsights”. INsights is the only publication in the world on consumer neuroscience applied in business. Click on the link below to … Continue reading “Of Customer Effort and Journey”



  • 2018 (1)
  • 2017 (2)
  • 2016 (26)
  • 2015 (1)